THIS MONTH, WE TAKE A CLOSER LOOK AT THE PLAYFUL HUE YOU’RE SEEING EVERYWHERE. THE MANY FACES OF CHEEKY, PLAYFUL, MILLENNIAL PINKS.

Remember when pink was déclassé? Pink is back. You might not have noticed – after all, the pink we’re talking about isn’t Barbie pink, it’s known as ‘Millennial Pink’ and it’s taken over the world of fashion and interiors. But where did it come from and how did it get there?

The Cut writer Lauren Schwartzberg described the range of shades as beginning at “beige with just a touch of blush to a peach-salmon hybrid” and gave it its timely name: ‘Millennial Pink’; an ironic pink without the sugary prettiness for the Instagram generation. “A cohort raised to distrust pink has turned contrarian and embraced a muddied, faded version of the colour”.

Rust-Oleum Chalky Finish Furniture Paint – Dusky Pink

Millennial pink reclaims the colour for a generation that was raised to distrust the shade, thanks to all of the plastic items of our childhood that we were dripping in a colour considered to be suitable “just for girls”.

Schwartzberg writes that the trend, “Speaks to an era in which trans models walk the runway, gender-neutral clothing lines are the thing, and man-buns abound. It’s been reported that at least 50 percent of millennials believe that gender runs on a spectrum — this pink is their genderless mascot.”

Rust-Oleum Chalky Finish Furniture Paint – Coral

It’s not only millennial women who have been captivated by the colour; an entire generation has been charmed. And it’s no more evident than in interior design trends.

The desaturated shade is filling the feeds of Instagram and Pinterest as a subtle wink back to those lesser aesthetic times. It’s cheeky, sincere, and nostalgic all at once.

Rust-Oleum Chalky Finish Furniture Paint – China Rose

It works very well contrasted with a normally industrial material like metal. Mixed with wood and other natural materials, it created a calming Scandi feel. Millennial Pink can even be used to paint an entire wall, yet still has the ability to fade into the background.

Credit (L-R): Historias De Casa, My Scandinavian Home, Wolf and Stag

So what are you waiting for, pink is no longer a colour “just for girls” and we’ve compiled a few options which will inspire you to introduce Millennial Pink shades all over your home.

If you’ve been inspired to add Millennial Pinks to you colour scheme, please share your amazing work with us on Facebook, Twitter and Instagram.